Business Analytics with Digital Marketing Course

Master’s in Business Analytics and Digital Marketing

Business Analytics is pivot your business objectives into measurable actions! Identify, Leverage, and Improvise dramatically with accurate digital marketing analytics and boost your business to benefit everyone!

6 Months (Weekend) | Live classes + Lifetime recorded videos

Available in English & தமிழ்

6 Months (Weekend) | Live classes + Lifetime recorded videos

Available in English & தமிழ்

I’m Interested in this Program

Format

Online

EMI Options

Upto 12 months

Course

Live Online classes + Lifetime recorded videos

Duration

6 Months

Hiring Partners

100+ Companies

Placements

100% Job Placement Support

Format

Online

Duration

6 Months

Hiring Partners

100+ Companies

EMI Options

Upto 24 Months

Placements

100% Job Placement Support

About GUVI

Why GUVI?

Our comprehensive program in Business Analytics and Digital Marketing will help to gaze a wealth of insight into your marketing performance with the right tools and techniques in Analytics. This leading-edge Technological Program delivers the top-notch analytical skills that will enable you to stand out in the current business & marketing industry.

Curated by Tech Professionals at GUVI (an IIT-Madras incubated company), and instructed by the industry’s best Subject-matter Experts, this Certification Program incorporates pedagogical tools focusing on industry expectations and trends and provides 100% placement support.

We are accredited for

Why Business Analytics and Digital Marketing?

In the data-driven world, massive amounts of data are collected on the requirements and behaviour of consumers. Business analytic tools can be used to tailor the marketing campaigns to the consumer’s expenditure, habits and preferences leveraging the best of all channels.

Program Overview:

A program designed by Subject-Matter Experts

Weekend LIVE classes + Lifetime recorded videos

One-on-One with Mentors

Ask me anything sessions with Industry Experts

Globally Recognized Certification from GUVI

A digital portfolio through "Github"

Upto 24 months of EMI options available

7-day Refund Policy

100% Job Placement Assistance

A digital portfolio through "Github"

Upto 24 months of EMI options available

7-day Refund Policy

100% Job Placement Assistance - 50+ Interview

Download Brochure

Program Eligibility

Program Eligibility:

Any graduate with an interest in Analytics & an intention to pursue Digital Marketing.
Professionals & Entrepreneurs looking to acquire comprehensive skills in management.
Aspirants who wish to re-enter the workforce after a career break
Social Media Influencers

Enroll Now

Our Awards & Achievements

"Most Trusted Vernacular Edtech Brand"

Awarded by ZEE Digital during ZEE National Achievers Awards 2022.

AI-for-India 1.0 - Guinness World Record Holder

Broke the Record for most users taking an online computer programming lesson in 24 Hrs.

"Best Online Personalised Learning Programs"

Awarded by ENTREPRENEUR INDIA for having the best online personalized learning programs

Become a certified Business Analyst and Digital marketing Specialist

Click here to check eligibility

Check eligibility

Learn from Industry Experts

Get personalized mentorship and guidance from several Industry experts who work in leading companies

Start Learning

Curriculum

Get a peek through the entire curriculum designed that ensures 100% Job Placement Support

Download Brochure

Live Classes with Mentor Support

Live Classes

Tools Covered

Live Classes

Week 1: Data Wrangling in Excel

Basic Excel Functionalities
Searching and Filtering in data
Excel Formulas
Merging data in excel
Pivot Charts in Excel
Cleaning Data with Text functions

Week 2: Data Handling in SQL

Introduction to RDBMS
Setting up and using SQL
Searching and Filtering records
CRUD operations in SQL
Database Design in SQL
Assessment

Week 3: Advanced SQL

Groupby functions in SQL
Merge and Join functionalities in SQL
Common Table Expressions (CTEs)
Pivots in SQL
Assessment

Week 4: Introduction to Statistics

Describing and Summarizing Data : Central Measure, Spread,
Skew
Detecting and correcting Outliers
Finding Statistical relationship between two sets of data
Inferential statistics - sample vs population
Estimation Technique
Hypothesis Testing
Case Study : Exit poll analysis

Week 5 : Introduction to data visualisation in Excel

Read Complex JSON files
Styling Tabulation
Distribution of Data - Histogram
Box Plot
Pie Chart
Donut Chart
Stacked Bar Plot
Relative Stacked Bar Plot
Stacked Area Plot
Scatter Plots
Bar Plot
Continuous vs Continuous Plot
Line Plot

Week 6 : Data visualisation using PowerBI

Introduction to PowerBI
Creating, Managing and filtering Data
Basic Plots in PowerBI - Trend Analysis, Area, Ribbon,
Scatterplots and Decomposition trees
Creating PowerBI reports
Creating interactive dashboards and deploying the dashboards

Week 7 : Digital Marketing Basics

Fundamentals of Marketing
Digital Marketing Channels and Metrics
Designing and Building a Web Presence
How websites work?
Key website ingredients
Website design dos and donts
Case Study

Week 8 : Introduction to SEO (Search Engine Optimisation)

Search Engine basics
How search engines see the web?
Organic vs Paid search
Google search console
Intro to SEO
SEO process
How to choose keywords?
Making webpages search friendly
Cross borders with SEO
Search Engine Marketing
SEO for local business
Case Study

Week 9 : Social Media Marketing

Social Media Basics
Right social media websites
Measuring social media success
Avoiding common social media pitfalls
Advertising through Social Media
Case Study
Assesment

Tools Covered

Week 10 : Content Marketing

Email marketing
Managing Email Campaigns
Display Advertising
Understanding Ad networks
Video Marketing
Example : Email marketing
Example : Content Marketing

Week 11 : Digital Marketing Tools : Google Analytics

Introduction to Google Analytics
Setting up views and filters
Generating Reports
Audience, Acquisition and Behaviour Reports
Measure google ads campaign
Tracking campaigns with the URL Builder
Case Study

Week 12 : Introduction to Predictive Analytics

Types of ML problems
Introduction to Simple and Multiple Linear Regression
Interpreting Regression models
Case study : Lead Scoring

Week 13 : Predictive Analytics - II

Classification using Logistic Regression
Classification using Naive Bayes model
Case Study : Customer Conversion Prediction

Week 14 : Advanced Predictive Analytics

Decision Tree Regression
Decision Tree classification
Feature Importances
Case Study : Customer Churn Prediction

Week 15 : Cluster Analysis

Market Basket Analysis
K means clustering
Case study : Customer segmentation
Case study : E-commerce Targeted Ads

Week 16 : RFM Analysis for marketing

Introduction to RFM
RFM analysis for customer segmentation
Case Study

Week 17 : Data visualization using Tableau

Introduction to Tableau
Connecting, managing and aggregating data
Visual Analytics in Tableau
Simple predictive analytics using tableau
Building Tableau Dashboards

Week 18 : Interview Prep. & Project

Interview Preparation and Final Project

Live Classes

Download Brochure

Technologies covered

Tools Covered

Curriculum

Get a peek through the entire curriculum designed that ensures 100% Job Placement Support

Download Brochure

Live Classes with Mentor Support

Week 1: Data Wrangling in Excel

Basic Excel Functionalities
Searching and Filtering in data
Excel Formulas
Merging data in excel
Pivot Charts in Excel
Cleaning Data with Text functions

Week 2: Data Handling in SQL

Introduction to RDBMS
Setting up and using SQL
Searching and Filtering records
CRUD operations in SQL
Database Design in SQL
Assessment

Week 3: Advanced SQL

Groupby functions in SQL
Merge and Join functionalities in SQL
Common Table Expressions (CTEs)
Pivots in SQL
Assessment

Week 4: Introduction to Statistics

Describing and Summarizing Data : Central Measure, Spread,
Skew
Detecting and correcting Outliers
Finding Statistical relationship between two sets of data
Inferential statistics - sample vs population
Estimation Technique
Hypothesis Testing
Case Study : Exit poll analysis

Week 5 : Introduction to data visualisation in Excel

Read Complex JSON files
Styling Tabulation
Distribution of Data - Histogram
Box Plot
Pie Chart
Donut Chart
Stacked Bar Plot
Relative Stacked Bar Plot
Stacked Area Plot
Scatter Plots
Bar Plot
Continuous vs Continuous Plot
Line Plot

Week 6 : Data visualisation using PowerBI

Introduction to PowerBI
Creating, Managing and filtering Data
Basic Plots in PowerBI - Trend Analysis, Area, Ribbon,
Scatterplots and Decomposition trees
Creating PowerBI reports
Creating interactive dashboards and deploying the dashboards

Week 7 : Digital Marketing Basics

Fundamentals of Marketing
Digital Marketing Channels and Metrics
Designing and Building a Web Presence
How websites work?
Key website ingredients
Website design dos and donts
Case Study

Week 8 : Introduction to SEO (Search Engine Optimisation)

Search Engine basics
How search engines see the web?
Organic vs Paid search
Google search console
Intro to SEO
SEO process
How to choose keywords?
Making webpages search friendly
Cross borders with SEO
Search Engine Marketing
SEO for local business
Case Study

Week 9 : Social Media Marketing

Social Media Basics
Right social media websites
Measuring social media success
Avoiding common social media pitfalls
Advertising through Social Media
Case Study
Assesment

Week 10 : Content Marketing

Email marketing
Managing Email Campaigns
Display Advertising
Understanfing Ad networks
Video Marketing
Example : Email marketing
Example : Content Marketing

Week 11 : Digital Marketing Tools : Google Analytics

Introduction to Google Analytics
Setting up views and filters
Generating Reports
Audience, Acquisition and Behaviour Reports
Measure google ads campaign
Tracking campaigns with the URL Builder
Case Study

Week 12 : Introduction to Predictive Analytics

Types of ML problems
Introduction to Simple and Multiple Linear Regression
Interpreting Regression models
Case study : Lead Scoring

Week 13 : Predictive Analytics - II

Classification using Logistic Regression
Classification using Naive Bayes model
Case Study : Customer Conversion Prediction

Week 14 : Advanced Predictive Analytics

Decision Tree Regression
Decision Tree classification
Feature Importances
Case Study : Customer Churn Prediction

Week 15 : Cluster Analysis

Market Basket Analysis
K means clustering
Case study : Customer segmentation
Case study : E-commerce Targeted Ads

Week 16 : RFM Analysis for marketing

Introduction to RFM
RFM analysis for customer segmentation
Case Study

Week 17 : Data visualisation using Tableau

Introduction to Tableau
Connecting, managing and aggregating data
Visual Analytics in Tableau
Simple predictive analytics using tableau
Building Tableau Dashboards

Week 18 : Interview Prep. & Project

Interview Preparation and Final Project

Download Brochure

Technologies covered

Tools Covered

6 Months | LIVE classes + Lifetime recorded videos |
100% Job Placement Assistance

6 Months | Weekend LIVE classes + Lifetime recorded videos |
100% Job Placement Assistance

Book your seat now

Talk to our Career Counsellor

Book your seat now

Talk to our Career Counsellor

Benefits of GUVI's Zen Class

100% Placement Support

LIVE Online Classes

One-on-One with Mentors

Refundable Demo Classes

Industry oriented Projects

₹21 Lakhs Highest Salary

EMI options available

Ask me anything sessions

Certification from GUVI

175% Highest Hike

200+ Hiring Partners

Benefits of Zen Class

100% Placement Support

Weekend LIVE classes

One-on-One with Mentors

Refundable Demo Classes

Industry-oreinted Projects

₹21 Lakhs Highest Salary

Certification approved by NASSCOM

200+ Hiring Partners

175% Highest Hike

Request Demo class

Request a demo class

Perks on Course Completion

Industry- Recognized Certification

Business Analytics with Digital marketing assures you a rewarding course completion certification. Make sure to complete all the projects and pass the assessments with minimum passing marks.

How will I benefit from this certification?

Digital Marketing fundamentals & Expertise in Business Data Analytics & Predictions
Solid Foundation in Data-driven Business Methodologies
Globally recognized Certification
Compliment your abilities in Interviews
Honor your skills on LinkedIn
Project a career growth

Get Started

How does our 100% Job Placement Assistance work?

As a skilled professional and a Guvian bolstered with 100% Guaranteed Placement Assistance, you stand a genuine chance of landing your dream job!

Step 1

Enroll in our Master Business Analytics Program

Step 2

Attend Live classes + Pursue self-paced learning

Step 3

Complete the projects assigned by Industry Experts

Step 4

Secure a Digital Portfolio in “Github”

Step 5

Attend Mock Interviews with our HR team & Technical Round with Industry Experts

Step 6

Receive Interview opportunities with Companies

Step 7

Attend & clear the Interview with splendid packages

Attend as many Interviews as you can till you get your dream job - Guaranteed 50+ Interviews

Get Started

Certification from GUVI

Certification

Certificate will be issued after the successful completion of the course by GUVI.
Get Certified for each module
Globally recognized enough to outshine in Interviews.
Showcases your talent & skillset on LinkedIn.

Book your seat now

Pay just Rs 8000 (Refundable) and Pre-Book your seat

Program Fee ₹1,00,000 ₹89,999/- (incl. taxes)

Start learning today & Pay in easy EMIs! Get maximum flexibility to learn at your own pace. EMI Options available!

Introductory Offer! - Get Flat Rs 5000 OFF valid till

Days

Hours

Minutes

Seconds

Book your seat now

Talk to our Career Counsellor

Book your seat now

Talk to our Career Counsellor

Hurry up. Limited seats only!

Where do our Students work?

& more

Our Happy Learners about us!

Frequently Asked Question

Who can take this course?

Early and mid-career professionals, Entrepreneurs, and all aspirants looking to gain comprehensive skills in management & digital marketing.

What is the Course Duration?

6 months with weekend live classes.

How do I complete this course?

Being a project-based curriculum, every student has to submit 1/2 project with industry experts' guidance. MCQs help evaluate the performance. After the successful completion of the course, Guvi will grant a course completion globally recognized certificate.

What is the format of the course?

This course is in Online format.

What is the Job Placement process? Will I get a Placement offer?

Guvi has 200+ product-based companies tied up for placement Support. Until you are getting placed, you are not out of the program.

Being a Guvian, you deserve all the support and training from the team experts!

What is the Seat Blocking Procedure? Any Pre-booking charges?

You can book your seats with a ₹8000 Pre-book charge. It is a refundable amount. It is for booking your slot so that you may not miss your preferred batch.

What if I miss any live classes? How long do I have access to the learning contents and practice platforms?

Guvi provides you with a recording of every class with unlimited access to all the practice platforms. So, you barely get a chance to miss out on anything while being a Guvian!

What is the Fees Structure?

Pay just ₹ 8000 and Pre-Book your seat. Program Fee INR 89,999(incl. taxes).

What is the Project submission format?

You can submit the projects online.

What is the EMI payment process?

You exercise an EMI payment option of 3 to 24 months.

Note: Valid Documents are required for EMI Process. Additional Processing fee will be applied. EMI amount may vary with vendors.

Master’s in Business Analytics and Digital Marketing

Master’s in Business Analytics and Digital Marketing

Available in English & தமிழ்

Available in English & தமிழ்

I’m Interested in this Program

About GUVI

Why GUVI?

We are accredited for

Why Business Analytics and Digital Marketing?

Program Overview:

Program Eligibility

Program Eligibility:

Our Awards & Achievements

Become a certified Business Analyst and Digital marketing Specialist

Become a certified Business Analyst and Digital marketing Specialist

Learn from Industry Experts

Learn from Industry Experts

Curriculum

Curriculum

Live Classes with Mentor Support

Live Classes

Tools Covered

Live Classes

Week 1: Data Wrangling in Excel

Week 2: Data Handling in SQL

Week 3: Advanced SQL

Week 4: Introduction to Statistics

Week 5 : Introduction to data visualisation in Excel

Week 6 : Data visualisation using PowerBI

Week 7 : Digital Marketing Basics

Week 8 : Introduction to SEO (Search Engine Optimisation)

Week 9 : Social Media Marketing

Tools Covered

Week 10 : Content Marketing

Week 11 : Digital Marketing Tools : Google Analytics

Week 12 : Introduction to Predictive Analytics

Week 13 : Predictive Analytics - II

Week 14 : Advanced Predictive Analytics

Week 15 : Cluster Analysis

Week 16 : RFM Analysis for marketing

Week 17 : Data visualization using Tableau

Week 18 : Interview Prep. & Project

Live Classes

Technologies covered

Tools Covered

Curriculum

Curriculum

Live Classes with Mentor Support

Live Classes with Mentor Support

Week 1: Data Wrangling in Excel

Week 2: Data Handling in SQL

Week 3: Advanced SQL

Week 4: Introduction to Statistics

Week 5 : Introduction to data visualisation in Excel

Week 6 : Data visualisation using PowerBI

Week 7 : Digital Marketing Basics

Week 8 : Introduction to SEO (Search Engine Optimisation)

Week 9 : Social Media Marketing

Week 10 : Content Marketing

Week 11 : Digital Marketing Tools : Google Analytics

Week 12 : Introduction to Predictive Analytics

Week 13 : Predictive Analytics - II

Week 14 : Advanced Predictive Analytics

Week 15 : Cluster Analysis

Week 16 : RFM Analysis for marketing

Week 17 : Data visualisation using Tableau

Week 18 : Interview Prep. & Project

Technologies covered

Tools Covered

6 Months | LIVE classes + Lifetime recorded videos | 100% Job Placement Assistance

6 Months | Weekend LIVE classes + Lifetime recorded videos |100% Job Placement Assistance

Benefits of GUVI's Zen Class

Benefits of Zen Class

Perks on Course Completion

Industry- Recognized Certification

How will I benefit from this certification?

How does our 100% Job Placement Assistance work?

Enroll in our Master Business Analytics Program

Attend Live classes + Pursue self-paced learning

Complete the projects assigned by Industry Experts

6 Months | LIVE classes + Lifetime recorded videos |
100% Job Placement Assistance

6 Months | Weekend LIVE classes + Lifetime recorded videos |
100% Job Placement Assistance

Still have Queries?
Contact Us